Ubisoft-Assassin's creed

Our campaign for Assassin’s Creed Syndicate, set in 1868 London, aimed to plunge fans directly into Victorian London.

First, we created a mobile app game where fans had to find Morse Code hidden across the web – on websites, blogs and social media. Once found, fans could decode it using the app’s decoder to unlock all 35 Districts of London.

At street level, we created Victorian-style posters depicting the 7 spheres of society controlled by the evil Templars in the game, which transformed to reveal the hidden truth behind each industry.

Finally, we created a surprise challenge for our most hardcore fans where they had to face off against the era’s toughest brawlers to prove they were brave enough to lead a gang.

Assassin’s Creed Syndicate

ÉQUIPE CLIENT

Sr Director of Marketing & Communications: Lucile Bousquet

Content and Media Manager : Philippe Karl Raposo
Media and Creative Specialist : Marie-Ève Arseneault

Experiential Manager: Marie-Claude Gagné
Content & Creative Coordinator : Garinne Bechakjian

ÉQUIPE AGENCE

Direction conseil : Isabelle Harvey

Conseil : Leah Léger

Direction de création : Jonathan Rouxel

Conception-rédaction : Dominique Bulmer

Direction artistique : Julien Hérisson

Média : Dave Gourde, Valérie Beauchesne, Charles Beaulieu, Nicholas Landry

Production : Mathieu Bouyrie

ÉQUIPE ARTISANS

Illustrations Poster: Stéphane Casier de Yeaaah! Studio Paris

Illustrations In-App: Studio Lounak

ÉQUIPE ÉVÉNEMENTIEL ET TOURNAGE

V.P de Marketing: Rob Boivin, CZAR Media

Réalisation / Direction artistique : Spencer Morris, CZAR Media

Managing Director : Aaron Little, CZAR Media

ÉQUIPE RELATIONS PUBLIQUES

Conseillère Principale: Valerie Dupuis, North Strategic Montréal

Conseiller: Paul Cartwright, North Strategic

ÉQUIPE POST-PRODUCTION

Monteur offline: Renaud Stanton, 1ONE Production

Monteur online: Etienne Bergeron, 1ONE Production

Coloriste: Thierry Sirois, 1ONE Production

Assistant-monteur: Tony Ragon, 1ONE Production

Coordonatrice de post-production: Nancy Mc Donald, 1ONE Production

Mixeur Sono: François Bélanger, Studios Apollo

Design Sono: Pierre-Hugues Rondeau, Studios Apollo

Ubisoft - Assassin’s Creed Syndicate Posters

ÉQUIPE CLIENT

Sr Director of Marketing & Communications: Lucile Bousquet

Content and Media Manager : Philippe Karl Raposo

Media and Creative Specialist : Marie-Ève Arseneault

Content & Creative Coordinator : Garinne Bechakjian

ÉQUIPE AGENCE

Direction conseil : Isabelle Harvey

Conseil : Leah Léger

Associé, directeur de création exécutif : Jonathan Rouxel

Conception-rédaction : Dominique Bulmer

Directeur artistique : Julien Hérisson

Production : Lisanne Auger-Bellemare

ÉQUIPE ARTISANS

Illustration Poster: Stéphane Casier de Yeaaah! Studio Paris

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