Montreal Festimania - Merton
In order to attract visitors and create an international buzz for Montreal as a festival city, Chatroulette sensation Merton was called in to help. Leveraging his fan base, which was a demographic match for the target audience, the campaign unrolled in three phases: a viral aimed at his existing fans, official launch of interactive domes in key North American and European cities, culminating in influencers creating hype on social networks during the event.
Merton in Montreal