Merton in Montreal
Montreal Festimania - Merton
In order to attract visitors and create an international buzz for Montreal as a festival city, Chatroulette sensation Merton was called in to help. Leveraging his fan base, which was a demographic match for the target audience, the campaign unrolled in three phases: a viral aimed at his existing fans, official launch of interactive domes in key North American and European cities, culminating in influencers creating hype on social networks during the event.
