We wanted to improve an average billboard by doing something original.
Onlookers had the chance to be in the pilot’s seat by pushing a throttle connected to the billboard displaying a KLM aircraft. The object was to leave a white contrail streaking across the sky.
The six Cryojet tanks used, which were not harmful to the environment, were secured behind
the 1,700 kg board, hoisted and suspended 18 metres off the ground with a 45-ton crane.
CREDITS
KLM - Flying billboard
Summer 2014
Agency
Summer 2014
Agency
Bleublancrouge
Creative Director
Jonathan Rouxel
Art Director
Fabrice Bouty
Copywriter
Alexis Caron-Côté
Production
1One
