CHOM | Radio - Headbanging hits
Head banging is the natural reaction when listening to rock music. So when we developed the new campaign for CHOM, Montreal’s main rock radio station, we wanted to get consumers to headbang along. Lyrics from rock classics — We will rock you, You shook me all night long, Should i stay or should i go — are positioned in a way that the viewer has to move their head up and down to read them. By forcing readers to actually headbang, we transformed a traditional static billboard campaign into an interactive concept that was impossible not to engage with.
